EVIN HAGA

Need:

The challenge was to advertise the cost and energy saving benefits experienced by consumers switching to Tide’s Cold Water laundry detergent.

Design Solution:

I started by developing a creative tagline that would appeal to frugal consumers as well as younger consumers who are passionate about green initiatives and cost savings – Chillax. Saving Money Got Easier. I then designed the print advertisement using Adobe Photoshop and InDesign. Using the capabilities of both applications, the creative design depicts how Tide Cold Water can save the consumer from money going down the drain.

Outcome:

The print ad visually educates the consumer on how Tide Cold Water can help people clean clothes while saving money.