EVIN HAGA

Client Need:

Upward Bound is an academic camp, which is part of the University of Wisconsin Whitewater PreCollege Summer Program. Their mission is to help prepare high potential high school students from low socio economic backgrounds to be accepted into University of Wisconsin colleges and other universities upon completion of the program. The camp administrators felt that the original program logo did not visually represent the mission and value of the program.

Design Solution:

The logo now consists of the letter U designed in the shape of an ascending bird to illustrate Upward Bound Camp’s mission of helping high school students to soar and reach for the sky.

Outcome:

The new logo is currently used for all Pre College program materials and marketing collateral, enhancing the visual identity and the branding of the program.