EVIN HAGA

Client Need: 
Zen Salon, a high end salon and spa in Plainfield, Illinois requested the design of a new logo, business card and a comprehensive brochure to support their new marketing campaign. Specifically, they wanted to not only promote their current services, but also introduce new services and products to their current clients and a more youthful target market. They preferred to keep the current typeface, but wanted to redesign the logo to serve as a product sticker to place on their salon products.

Design Solution: 
To address their requirements, I created two logo variations; one with the full name and one with the stand alone “Z” for the product sticker. For the brochure and business cards, I used the Zen Salon colors to reinforce the visual identity of the actual colors clients see in the salon environment. 

Outcome: 
The redesigned logo, the new business cards and brochure reinforced Zen’s visual identity, which was a critical strategy in their new marketing campaign. They feel the new design will help them promote current and new services and products to existing clients and attract a more youthful target market. They also appreciated the time invested and the collaborative approach to rebrand Zen Salon.