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Enviornmental Typography

Need:

The goal of this Typographic was to determine if people would execute the command ‘Interact’ on the wall (in figure 2 below). Would observers become willing participants?

 

Design Solution:

I created this Typographic outline using Adobe Illustrator, then projected it onto a wall. Once the outline was projected, I applied masking tape onto the projected outlines, resulting in this engaging interactive design.  

 

 

Outcome:

During the interactive design display period, people used the provided masking tape to create new designs on the wall. This level of interaction progressed throughout the display period resulting in much attention and engagement. 

 

   

 

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