EVIN HAGA

Client Need: 
M2Execution (M2eX) a sales effectiveness company committed to helping their clients achieve top and bottom line growth by providing targeted sales training and customized coaching services launched
a new company website introducing their new brand, and sales training and coaching services. To address a costly challenge of learned “ Sales Training Skills” lost within 30 days of participating in training;
M2eX’s new brand and services focuses on“
Creating Sustainable Behavior Change” by using Formal Training, Sales Coaching Between Sales Manager and Sales Professional, Peer to Peer Coaching within Sales Team, and Individual Self Directed Coaching on Demand.

Design Solution:
Using M2Execution’s website navigational site map, I designed the navigation bar to visually communicate the new brand “Creating Sustainable Behavior Change”. This navigation bar design is also used in HTML emails to link the persona specific readers to M2eX’s Solutions Pages for Creating Sustainable Behavior Change. To capture the website visitor’s attention, I designed solution description vectors to compliment the navigation bar design elements and create visual interest.

Outcome: 

M2Execution website development team quickly adopted and coded the navigational bar to expand the website navigational map and invite the website visitors to access relevant website pages based on their topic of interest for creating sustainable behavior change or by persona specific interest. This is a contributing factor for increased website traffic.